Around the middle of December ‘09 I started collecting case studies and success stories related to blogging and social media. I was looking for hard data and specifics on how using online media actually translates into sales revenue. But after 6 or 7 weeks of culling through post after post, looking for the path to the holy grail of social media ROI, I am left parched, puzzled and pissed off!
Many small business owners and entrepreneurs may think that blogging is just one more chore to add to their marketing list. But actually blogging for your business can be fun and create results, as long as you know what you want from your blog and how to go about getting that.
Wow! We’ve done a lot so far for our 2010 Blogging Plan and now we’re in the home stretch. Before we conclude our efforts with the final stage of the plan, let’s recap the previous 4 steps:
Step 4 of our 2010 Blogging Plan is the Content for your blog. This is where you plan what you’ll write about and what kinds of posts you can incorporate into your blog. This may seem too structured for some. But what we’ve found is that it helps to have a set schedule that guides your efforts
he first step of the 2010 Blogging Plan was determining your business goals so you can clearly see how a blog fits into the big picture. The second step was to clarify the Positioning of your blog so it’s easier to direct content and promote.
Before starting a blog, it’s important to clarify how it will fit in with the goals of your business. How will the blog function as a tool for marketing?
“How does a blog make you money?” If you’re going to use a blog as part of your online marketing strategy, you’ll need to answer this question. But a clear answer can be illusive. It’s difficult to connect the dots that lead from blog post to revenue.
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