Comments on: What Bugs Me About Blogging Case Studies http://www.breakfastblogging.com/2010/01/13/what-bugs-me-about-blogging-case-studies/ Breakfast Blogging Club of the East Bay Sat, 28 Aug 2010 06:37:42 -0600 http://wordpress.org/?v=2.8.3 hourly 1 By: Cheryl http://www.breakfastblogging.com/2010/01/13/what-bugs-me-about-blogging-case-studies/comment-page-1/#comment-1124 Cheryl Thu, 20 May 2010 04:13:56 +0000 http://www.breakfastblogging.com/?p=688#comment-1124 Bruce, You're absolutely right. We do need to run our own case studies. One of the ideas we've had here is to profile one of our blogger participants once a month. Thanks for the reminder. And thanks for the Facebook tutorial link from Hubspot, one of my all time favorite sites on the entire internet! Cheryl Bruce,

You’re absolutely right. We do need to run our own case studies. One of the ideas we’ve had here is to profile one of our blogger participants once a month. Thanks for the reminder.

And thanks for the Facebook tutorial link from Hubspot, one of my all time favorite sites on the entire internet!

Cheryl

]]> By: Bruce http://www.breakfastblogging.com/2010/01/13/what-bugs-me-about-blogging-case-studies/comment-page-1/#comment-1117 Bruce Wed, 19 May 2010 15:50:42 +0000 http://www.breakfastblogging.com/?p=688#comment-1117 Great article, Cheryl! hehe. Love the 'tude! I saw this recently: How Businesses Are Using Facebook Webinar - On Demand http://bit.ly/8HPsEk Also, purely anecdotal, which I know you hate, I have sold books -- yes, actual sales -- from my tweeting, facebooking, and tooting on my blog. I think you will just need to run some case studies yourself! Great article, Cheryl! hehe. Love the ‘tude! I saw this recently: How Businesses Are Using Facebook Webinar – On Demand http://bit.ly/8HPsEk

Also, purely anecdotal, which I know you hate, I have sold books — yes, actual sales — from my tweeting, facebooking, and tooting on my blog.

I think you will just need to run some case studies yourself!

]]> By: Allison Bliss http://www.breakfastblogging.com/2010/01/13/what-bugs-me-about-blogging-case-studies/comment-page-1/#comment-739 Allison Bliss Fri, 22 Jan 2010 01:13:32 +0000 http://www.breakfastblogging.com/?p=688#comment-739 good for you Cheryl! I expressed that same frustration on my Soc. Media pages several months ago and got back, guess what? ya, same ole same ole. It's the same kind of non answer I find from many of the small business owners that our agency helps who say; 'we get all our business by word of mouth'. Um, you have a radio show, a huge website, we're NOW AT a networking event, so I really don't think you're getting all your business from word of mouth. Sure, most of us get a large percentage of biz from referral (word of mouth) but not keeping in front of people is the key. I think that is the value of SM and blogging or any other form of "Marketing communications". I've just created a landing page (essentially using the blog for that) for a client who outreached to 1000 institutions in their target market adn just landed 51 'interested & likely' sales as a result. That will pay for all of next year's marketing, operation and salary costs. In marketing overall, I think most case studies are BS, but I am personally finding that it concerted and regular efforts in blogging AND social media are driving more traffic to my website and my clients, too. So, again it's vague but measurably more traffic=bigger outreach list=larger percentage of people who might buy what you offer. good for you Cheryl! I expressed that same frustration on my Soc. Media pages several months ago and got back, guess what? ya, same ole same ole. It’s the same kind of non answer I find from many of the small business owners that our agency helps who say; ‘we get all our business by word of mouth’. Um, you have a radio show, a huge website, we’re NOW AT a networking event, so I really don’t think you’re getting all your business from word of mouth. Sure, most of us get a large percentage of biz from referral (word of mouth) but not keeping in front of people is the key.

I think that is the value of SM and blogging or any other form of “Marketing communications”.

I’ve just created a landing page (essentially using the blog for that) for a client who outreached to 1000 institutions in their target market adn just landed 51 ‘interested & likely’ sales as a result. That will pay for all of next year’s marketing, operation and salary costs.

In marketing overall, I think most case studies are BS, but I am personally finding that it concerted and regular efforts in blogging AND social media are driving more traffic to my website and my clients, too. So, again it’s vague but measurably more traffic=bigger outreach list=larger percentage of people who might buy what you offer.

]]> By: Cheryl http://www.breakfastblogging.com/2010/01/13/what-bugs-me-about-blogging-case-studies/comment-page-1/#comment-671 Cheryl Fri, 15 Jan 2010 00:11:16 +0000 http://www.breakfastblogging.com/?p=688#comment-671 Mary: Thanks! Look for more upcoming posts about blogging and social media case studies Jennifer: Likewise! Am familiar with Compendium Blogware and know you guys have compiled a ton of case studies, so let's talk some turkey....or maybe brownies?! Beth: There's more 'tude where that came from, as I'm sure you're aware! Keep up the good work on our Soc Med efforts. I know it's paying off for you...but of course, you offer some GREAT content and helpful resources, and people are gonna see that! You want more case study reviews? You got it! Just subscribe to this blog.....oh yeah, you already do! Mary: Thanks! Look for more upcoming posts about blogging and social media case studies

Jennifer: Likewise! Am familiar with Compendium Blogware and know you guys have compiled a ton of case studies, so let’s talk some turkey….or maybe brownies?!

Beth: There’s more ‘tude where that came from, as I’m sure you’re aware! Keep up the good work on our Soc Med efforts. I know it’s paying off for you…but of course, you offer some GREAT content and helpful resources, and people are gonna see that!

You want more case study reviews? You got it! Just subscribe to this blog…..oh yeah, you already do!

]]> By: Tweets that mention What Bugs Me About Blogging Case Studies | Breakfast Blogging Club of the East Bay -- Topsy.com http://www.breakfastblogging.com/2010/01/13/what-bugs-me-about-blogging-case-studies/comment-page-1/#comment-666 Tweets that mention What Bugs Me About Blogging Case Studies | Breakfast Blogging Club of the East Bay -- Topsy.com Thu, 14 Jan 2010 12:41:03 +0000 http://www.breakfastblogging.com/?p=688#comment-666 [...] This post was mentioned on Twitter by Breakfast Blogging, Breakfast Blogging. Breakfast Blogging said: What Bugs Me About Blogging Case Studies http://bit.ly/7SzWYd [by @cherliquori] [...] [...] This post was mentioned on Twitter by Breakfast Blogging, Breakfast Blogging. Breakfast Blogging said: What Bugs Me About Blogging Case Studies http://bit.ly/7SzWYd [by @cherliquori] [...]

]]> By: Mary Doan http://www.breakfastblogging.com/2010/01/13/what-bugs-me-about-blogging-case-studies/comment-page-1/#comment-661 Mary Doan Thu, 14 Jan 2010 02:03:25 +0000 http://www.breakfastblogging.com/?p=688#comment-661 Cheryl: Great post! Nice to see this expressed, in B&W. Mary Cheryl:

Great post! Nice to see this expressed, in B&W.

Mary

]]> By: Jennifer Buscher http://www.breakfastblogging.com/2010/01/13/what-bugs-me-about-blogging-case-studies/comment-page-1/#comment-657 Jennifer Buscher Wed, 13 Jan 2010 19:55:33 +0000 http://www.breakfastblogging.com/?p=688#comment-657 I'd love to have a conversation with you around using blogging to drive revenue! That's the exact conversation I have every day with all kinds of companies of different shapes and sizes. You are right... we should be past the point of talking about social media for "engagement" and "thought leadership". If you are a for-profit business, you should have to attach hard data and ROI behind every marketing initiative including blogging. At Compendium, that's what we do... instead of measuring visitors and bounce rates (although this does tell some of the story), we measure ourselves and our service on conversion. I.E. what is the increase in revenue you've seen that can be tracked back to the new visitors that found you through your blog network. Please give me a call at 317.777.6121. I'd love to share some stories and live examples with you. I'm confident I can ease your frustration! I’d love to have a conversation with you around using blogging to drive revenue! That’s the exact conversation I have every day with all kinds of companies of different shapes and sizes. You are right… we should be past the point of talking about social media for “engagement” and “thought leadership”. If you are a for-profit business, you should have to attach hard data and ROI behind every marketing initiative including blogging. At Compendium, that’s what we do… instead of measuring visitors and bounce rates (although this does tell some of the story), we measure ourselves and our service on conversion. I.E. what is the increase in revenue you’ve seen that can be tracked back to the new visitors that found you through your blog network. Please give me a call at 317.777.6121. I’d love to share some stories and live examples with you. I’m confident I can ease your frustration!

]]> By: Beth Barany http://www.breakfastblogging.com/2010/01/13/what-bugs-me-about-blogging-case-studies/comment-page-1/#comment-656 Beth Barany Wed, 13 Jan 2010 19:52:28 +0000 http://www.breakfastblogging.com/?p=688#comment-656 Great article, Cheryl! hehe. Love the 'tude! I saw this recently: How Businesses Are Using Facebook Webinar - On Demand http://bit.ly/8HPsEk Also, purely anecdotal, which I know you hate, I have sold books -- yes, actual sales -- from my tweeting, facebooking, and tooting on my blog. I think you will just need to run some case studies yourself! Great article, Cheryl! hehe. Love the ‘tude! I saw this recently: How Businesses Are Using Facebook Webinar – On Demand http://bit.ly/8HPsEk

Also, purely anecdotal, which I know you hate, I have sold books — yes, actual sales — from my tweeting, facebooking, and tooting on my blog.

I think you will just need to run some case studies yourself!

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