How Often Should You Blog?
Remember that Tootsie Pop commercial with the owl?
“How many licks does it take to get to the center of a Tootsie Pop?”
So, how many blog posts does it take to make a sale?
1…2…3…4…5…6…7…8…9…10…11…..yep, keep going.
While I’m sure there’s some blogger on the planet who can claim to have gotten a lead or made a sale after 3 blog posts, for the rest of us hard-working mortals, it takes more than that. Lots more.
Wanna know how many?
Where did that number come from, you may wonder. Well, in order to identify lead generation best practices, the awesomely geeky folks over at Hubspot did a statistical analysis of their 1400 clients who use inbound marketing tactics. Lo and behold, those companies who use blogging started to see a jump in new leads after the 20th blog post.
And get this…the number of new leads really took off after the 50th post.
3 reasons why more blog posts = more leads:
1. Companies that have blogs with that much content make an impact on the search engines. Google, Yahoo! and Bing et al have more pages to index and even more keywords to associate with them.
2. With lots of posts under your belt, other sites are more likely to link to you. Your blog/website is seen as a steady source of fresh and interesting content and worth linking to. And those inbound links are like gold!
3. The more content you have on your blog, the more reasons visitors have to return for more. And the more you’re “in front” of people, the greater the likelihood they will take the action you want them to take – download a form, join your opt-in list, make a phone call, send an email, or buy your product.
So for those who wonder how often they should post, think about the 20-post and 50-post mark. If you’re blogging once a week, which should be your minimum, then it’ll take you 5 months to reach that first critical threshold.
If you continue to post consistently at that pace, then you’re looking at about a year before your blog gets some traction and starts to perform in a way that supports your overall marketing.
Of course if you want quicker results then you have to look at publishing more often. If you haven’t reached your 20th post yet, then set a due date to complete it. In fact, take out a sheet of paper and brainstorm on all the topics you can write about to get you to that magic 20! And set a reward for yourself for doing it! Ice cream? Manicure? Happy Hour with friends?
Do the same if 50 is your goal.
How many more posts do you need to publish to get to 50, and how will you celebrate when you get here. Let us know!
Finally, I consider Hubspot to be a premier source of online marketing information, tools, resources and services. You could literally spend weeks going through all of the tutorials and free information they provide. I’ve learned a TON about online marketing, social networking and blogging for business from them. I highly recommend checking out what they do.
In the interest of full disclosure, Breakfast Blogging Club does not use their platform…yet. But when we’re ready, we will.