Archive for the ‘Blog Topics’ Category

Many bloggers think that blogging it is about content, but actually is all about their audiences’ needs. If you get clear on who your audience is, and what they want, then your blog can reach into the hearts and minds of your readers and gain a steady following.

Many small business owners and entrepreneurs may think that blogging is just one more chore to add to their marketing list. But actually blogging for your business can be fun and create results, as long as you know what you want from your blog and how to go about getting that.

Wow! We’ve done a lot so far for our 2010 Blogging Plan and now we’re in the home stretch. Before we conclude our efforts with the final stage of the plan, let’s recap the previous 4 steps:

Step 4 of our 2010 Blogging Plan is the Content for your blog. This is where you plan what you’ll write about and what kinds of posts you can incorporate into your blog. This may seem too structured for some. But what we’ve found is that it helps to have a set schedule that guides your efforts

Before starting a blog, it’s important to clarify how it will fit in with the goals of your business. How will the blog function as a tool for marketing?

“How does a blog make you money?” If you’re going to use a blog as part of your online marketing strategy, you’ll need to answer this question. But a clear answer can be illusive. It’s difficult to connect the dots that lead from blog post to revenue.

What is risky writing? And why is it important? Your idea of a risk will be different from mine. Define your kind of risky writing. For some, it is:
* controversial
* voicing a strong opinion
* being contrarian
* stating your readership’s fears
* showing vulnerability

Last Saturday, Cheryl and I got video taped for GuruTube.net. I had a great time! I have to admit, though, I was nervous. I was going to have a video clip on the same site as Guy Kawasaki and MC Hammer! (Our videos will be posted in a few weeks.) For the Breakfast Blogging Club, I presented on 5 Tips to Get Writing Now.

Sometimes I find it hard to sit down and start writing a blog post. Anyone else feel that way? Even when I have an idea of what I want to write about, sometimes staring at that blank computer screen is such a drag.