2010 Blogging Plan: Part 4 of 5
So far we’ve covered the first three steps of a 2010 Blogging Plan. Those steps included:
Business Goals
Positioning Your Blog
Engagement
Step 4 is the Content Plan for your blog. This is where you plan what you’ll write about and what kinds of posts you can incorporate into your blog. This may seem too structured for some. But what we’ve found is that it helps to have a set schedule that guides your efforts. Once you’ve got some momentum and experience, it’s easier to deviate and start improvising. Read more
2010 Blogging Plan: Part 2 of 5
In step 1 of your 2010 Blogging Plan we looked at overall business goals. Before starting a blog, it’s important to clarify how it will fit in with the goals of your business. How will the blog function as a tool for marketing? Will it help build a list of leads, promote a product or service, enhance web search rankings, build expertise, communicate with prospects and clients, all of the above, and more!??
That leads us to Step 2 of your 2010 Blogging Plan: Positioning. Read more
2010 Blogging Plan: Part 1 of 5
“How does a blog make you money?”
If you’re going to use a blog as part of your online marketing strategy, you’ll need to answer this question. But a clear answer can be illusive. It’s difficult to connect the dots that lead from blog post to revenue. Nevertheless, many businesses see blogging as a viable way to attract prospects, communicate with their customers, and serve as a real-time public relations channel.
But before jumping into the blogging pool party, make sure you know how to swim — or at least wearing those little arm floaties! You need to know WHY you’re blogging and how it’ll fit into your overall business goals. You’ve got to approach blogging like any other business and marketing activity….which means you need a PLAN! Read more
Risky Writing
Your idea of a risk will be different from mine.
Define your kind of risky writing. For some, it is:
- controversial
- voicing a strong opinion
- being contrarian
- stating your readership’s fears
- showing vulnerability
We’ve done a few risky blog posts n “Blog Snobs” here, at the Breakfast Blogging Club.
Writing risky posts can generate attention, bring more readers to your blog, and create more connection with your readership.
What risky writing will you do/have you done? Let us know!
5 Tips to Get Writing Now
Last Saturday, Cheryl and I got video taped for GuruTube.net. I had a great time! I have to admit, though, I was nervous. I was going to have a video clip on the same site as Guy Kawasaki and MC Hammer! (Our videos will be posted in a few weeks.)
For the Breakfast Blogging Club, I presented on 5 Tips to Get Writing Now.
Tip 1: List of 20
On a piece of paper, list from 1 through 20. Set a timer for 3 minutes. With a blog topic in mind, write as fast as you can.
The purpose of this exercise is to generate ideas.
Tip 2: Mind Mapping
Pick one idea from your List of 20, and place it in the center of a blank page. Then read how to use mind mapping in the post, “What Are You Passionate About?”
The purpose of this exercise is to expand upon an idea.
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