he first step of the 2010 Blogging Plan was determining your business goals so you can clearly see how a blog fits into the big picture. The second step was to clarify the Positioning of your blog so it’s easier to direct content and promote.
During one of our recent Breakfast Blogging Club (BBC) meetings, I covered the basics on inserting links within your blog post. By creating a hyperlink within your post, you connect the reader to an additional source of information. You add value to their search for information and thereby enhance your credibility and expertise.
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