Archive for the ‘Marketing Tips’ Category

Before starting a blog, it’s important to clarify how it will fit in with the goals of your business. How will the blog function as a tool for marketing?

Cheryl and I (Beth Barany) had a wonderful Breakfast Blogging Club workshop last week in Oakland. Our topic of the day was how to write a success story. To a full house of entrepreneurs, we covered how to tell a compelling story in approximately 500 words, then covered how to create links in your post.

Greetings! Beth Barany here… Our March 10th Oakland workshop was full of fun and good writing. What made it such a success? I’ll let you in on a little secret… A great blogging workshop includes: Full participation by our 10 participants, Great questions, Great exercises!, “Excellent facilitators!” — Janet Peischel, Marketing Consultant

As I stood in front of 10 pairs of eager, bright, and slightly caffeinated eyes at our first BBC meeting last week, I felt only a slight tinge of nervousness. This was the result of 4 months of planning and organization that brought the kernel of an idea I had last fall into reality. And I’m still amazed at how easy and fun it’s been all along the way.

While my lovely and talented colleague has written about some of the steps you can take to deal with the scary blank page, my role as one of your Breakfast Blogging Club servers is to provide some of the business & marketing aspects of blogging. But first, a little background on how this venture got started.