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	<title>Breakfast Blogging Club of the East Bay</title>
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		<title>Content is Nothing, Audience is Everything</title>
		<link>http://www.breakfastblogging.com/2010/02/19/content-is-nothing-audience-is-everything/</link>
		<comments>http://www.breakfastblogging.com/2010/02/19/content-is-nothing-audience-is-everything/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 21:35:00 +0000</pubDate>
		<dc:creator>Beth</dc:creator>
				<category><![CDATA[Blog Topics]]></category>
		<category><![CDATA[ideal reader]]></category>
		<category><![CDATA[target audience]]></category>
		<category><![CDATA[timed writing]]></category>

		<guid isPermaLink="false">http://www.breakfastblogging.com/?p=794</guid>
		<description><![CDATA[Many bloggers think that blogging it is about content, but actually is all about their audiences’ needs. If you get clear on who your audience is, and what they want, then your blog can reach into the hearts and minds of your readers and gain a steady following.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Your Blogging Voice</title>
		<link>http://www.breakfastblogging.com/2010/02/10/your-blogging-voice/</link>
		<comments>http://www.breakfastblogging.com/2010/02/10/your-blogging-voice/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 23:54:58 +0000</pubDate>
		<dc:creator>Beth</dc:creator>
				<category><![CDATA[Writing Tips]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[meetup.com]]></category>
		<category><![CDATA[voice]]></category>

		<guid isPermaLink="false">http://www.breakfastblogging.com/2010/02/10/your-blogging-voice/</guid>
		<description><![CDATA[Our new member via Meetup.com, Trish Roque, posted this great comment: "Hi Beth, thanks for the greeting. My biggest blogging problem is finding the right blogging voice. I know that will only come from blogging a lot. Looking forward to spending more time with the breakfast bloggers!"]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are You Dumb Enough To Blog?</title>
		<link>http://www.breakfastblogging.com/2010/02/03/are-you-dumb-enough-to-blog/</link>
		<comments>http://www.breakfastblogging.com/2010/02/03/are-you-dumb-enough-to-blog/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 17:00:20 +0000</pubDate>
		<dc:creator>Cheryl</dc:creator>
				<category><![CDATA[Workshops]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[breakfast blogging club]]></category>

		<guid isPermaLink="false">http://www.breakfastblogging.com/?p=733</guid>
		<description><![CDATA[Running a blogging club has it's ups and downs. Finding pleasure and pain in the blogosphere.... “Why the hell am I doing this?”  “Does anyone read my posts?”  “It’s hard to make time time to write.”  “I don’t know what to write about.”  “What’s the ROI, anyway?!” Danger. Danger. Danger. Any of these questions and doubts show up for you?]]></description>
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		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>What Bugs Me About Blogging Case Studies</title>
		<link>http://www.breakfastblogging.com/2010/01/13/what-bugs-me-about-blogging-case-studies/</link>
		<comments>http://www.breakfastblogging.com/2010/01/13/what-bugs-me-about-blogging-case-studies/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 16:00:00 +0000</pubDate>
		<dc:creator>Cheryl</dc:creator>
				<category><![CDATA[Blogging Case Studies]]></category>
		<category><![CDATA[blogging secrets]]></category>
		<category><![CDATA[case studies]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://www.breakfastblogging.com/?p=688</guid>
		<description><![CDATA[Around the middle of December ‘09 I started collecting case studies and success stories related to blogging and social media.  I was looking for hard data and specifics on how using online media actually translates into sales revenue.  But after 6 or 7 weeks of culling through post after post, looking for the path to the holy grail of social media ROI, I am left parched, puzzled and pissed off!
]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>What is our Quick Start Guide to Writing Your Blog?</title>
		<link>http://www.breakfastblogging.com/2010/01/11/what-is-our-quick-start-guide-to-writing-your-blog/</link>
		<comments>http://www.breakfastblogging.com/2010/01/11/what-is-our-quick-start-guide-to-writing-your-blog/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 13:35:45 +0000</pubDate>
		<dc:creator>Beth</dc:creator>
				<category><![CDATA[Blog Topics]]></category>
		<category><![CDATA[Beth Barany]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogging topics]]></category>
		<category><![CDATA[Cheryl Liquori]]></category>
		<category><![CDATA[quick start guide]]></category>

		<guid isPermaLink="false">http://www.breakfastblogging.com/?p=637</guid>
		<description><![CDATA[Many small business owners and entrepreneurs may think that blogging is just one more chore to add to their marketing list. But actually blogging for your business can be fun and create results, as long as you know what you want from your blog and how to go about getting that.]]></description>
		<wfw:commentRss>http://www.breakfastblogging.com/2010/01/11/what-is-our-quick-start-guide-to-writing-your-blog/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>2010 Blogging Plan: Part 5 of 5</title>
		<link>http://www.breakfastblogging.com/2010/01/08/2010-blogging-plan-part-5-of-5/</link>
		<comments>http://www.breakfastblogging.com/2010/01/08/2010-blogging-plan-part-5-of-5/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 16:00:48 +0000</pubDate>
		<dc:creator>Cheryl</dc:creator>
				<category><![CDATA[Blog Topics]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Blog Plan]]></category>
		<category><![CDATA[Blog Success]]></category>
		<category><![CDATA[google analytics]]></category>

		<guid isPermaLink="false">http://www.breakfastblogging.com/?p=669</guid>
		<description><![CDATA[Wow! We’ve done a lot so far for our 2010 Blogging Plan and now we’re in the home stretch.  Before we conclude our efforts with the final stage of the plan, let’s recap the previous 4 steps:]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>2010 Blogging Plan: Part 4 of 5</title>
		<link>http://www.breakfastblogging.com/2010/01/07/2010-blogging-plan-part-4-of-5/</link>
		<comments>http://www.breakfastblogging.com/2010/01/07/2010-blogging-plan-part-4-of-5/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 00:30:34 +0000</pubDate>
		<dc:creator>Cheryl</dc:creator>
				<category><![CDATA[Blog Topics]]></category>
		<category><![CDATA[Blogging Plan]]></category>
		<category><![CDATA[Calendar]]></category>
		<category><![CDATA[brainstorming]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[timed writing]]></category>
		<category><![CDATA[types of posts]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.breakfastblogging.com/?p=654</guid>
		<description><![CDATA[Step 4 of our 2010 Blogging Plan is the Content for your blog.  This is where you plan what you’ll write about and what kinds of posts you can incorporate into your blog.  This may seem too structured for some.  But what we’ve found is that it helps to have a set schedule that guides your efforts]]></description>
		<wfw:commentRss>http://www.breakfastblogging.com/2010/01/07/2010-blogging-plan-part-4-of-5/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2010 Blogging Plan: Part 3 of 5</title>
		<link>http://www.breakfastblogging.com/2010/01/07/2010-blogging-plan-part-3-of-5/</link>
		<comments>http://www.breakfastblogging.com/2010/01/07/2010-blogging-plan-part-3-of-5/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 16:00:30 +0000</pubDate>
		<dc:creator>Cheryl</dc:creator>
				<category><![CDATA[Blogging Plan]]></category>
		<category><![CDATA[linking]]></category>
		<category><![CDATA[Blog Plan]]></category>
		<category><![CDATA[comments]]></category>
		<category><![CDATA[link love]]></category>

		<guid isPermaLink="false">http://www.breakfastblogging.com/?p=635</guid>
		<description><![CDATA[he first step of the 2010 Blogging Plan was determining your business goals so you can clearly see how a blog fits into the big picture.  The second step was to clarify the Positioning of your blog so it’s easier to direct content and promote.]]></description>
		<wfw:commentRss>http://www.breakfastblogging.com/2010/01/07/2010-blogging-plan-part-3-of-5/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2010 Blogging Plan: Part 2 of 5</title>
		<link>http://www.breakfastblogging.com/2010/01/06/2010-blogging-plan-part-2-of-5/</link>
		<comments>http://www.breakfastblogging.com/2010/01/06/2010-blogging-plan-part-2-of-5/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 19:33:17 +0000</pubDate>
		<dc:creator>Cheryl</dc:creator>
				<category><![CDATA[Blog Topics]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Blog Plan]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[target audience]]></category>

		<guid isPermaLink="false">http://www.breakfastblogging.com/?p=625</guid>
		<description><![CDATA[Before starting a blog, it’s important to clarify how it will fit in with the goals of your business.  How will the blog function as a tool for marketing?]]></description>
		<wfw:commentRss>http://www.breakfastblogging.com/2010/01/06/2010-blogging-plan-part-2-of-5/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2010 Blogging Plan: Part 1 of 5</title>
		<link>http://www.breakfastblogging.com/2010/01/01/2010-blogging-plan/</link>
		<comments>http://www.breakfastblogging.com/2010/01/01/2010-blogging-plan/#comments</comments>
		<pubDate>Fri, 01 Jan 2010 18:48:40 +0000</pubDate>
		<dc:creator>Cheryl</dc:creator>
				<category><![CDATA[Blog Topics]]></category>
		<category><![CDATA[Goals]]></category>
		<category><![CDATA[Blog Planning]]></category>
		<category><![CDATA[Blogging Plan]]></category>
		<category><![CDATA[Goal Setting]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://www.breakfastblogging.com/?p=597</guid>
		<description><![CDATA[“How does a blog make you money?” If you’re going to use a blog as part of your online marketing strategy, you’ll need to answer this question.  But a clear answer can be illusive. It’s difficult to connect the dots that lead from blog post to revenue. ]]></description>
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		<slash:comments>0</slash:comments>
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